Do you want to explore the latest trends and statistics related to social media?

The use of social media is constantly on the rise. Businesses can use social media platforms that align with their respective niches to connect with relevant audiences and increase engagement.

Using social media, you can create a community around your brand and easily promote your products and services to the right audience.

However, to make the most out of social media, it’s a good idea to be familiar with the latest social media trends and statistics.

In this article, we have gathered the most relevant and recent social media statistics to help you stay up-to-date.

List of Social Media Statistics and Trends

To make it easier for you to go through the insights in this post, we have divided the relevant statistics and trends into different categories.

All you have to do is click on any of the links below to jump to the section you are interested in:

General Social Media Statistics

  • Around 5.04 billion people actively use social media platforms around the globe. 
  • Social media users make up 62.3% of the world’s total population. 
  • Social media users are estimated to reach over 6 billion by the year 2027. 
  • On average, social media users are active on 6.7 social media platforms. 
  • An average user spends around 2 hours and 23 minutes on social media on a daily basis. 
  • 39% of people say that they are addicted to using social media apps. 
  • 49.5% of people use social media to stay connected with their friends or family. 
  • 48.9% of people leverage social media to learn about their preferred brands and explore their content. 
  • 43% of people explore new products or services through social media. 
  • 73.9% of people use social media to research products or services from different brands that they may consider purchasing from. 
  • 87% of people say that social media helps them make informed buying decisions. 
  • 90% of people explore online reviews before visiting a brand’s social media page. 
  • 72% of people trust businesses endorsed by social media influencers. 
  • 40% of people are inspired by social media influencers to purchase certain products or services. 
  • 77% of businesses leverage social media platforms to connect with relevant audiences. 
  • 76% of professionals say social media platforms help them drive relevant website traffic. 
  • 41% of small companies and local businesses use social media to generate revenue. 
  • Advertisement spending on social media is expected to reach $219.8 billion by the end of 2024. 
  • Ad spending on social media is expected to grow by 6.1% in 2024. 
  • Businesses spend 8.7% of their total revenue to run ads on social media platforms. 
  • Social media ads have a click-through rate of 1.21%. 
  • Bite-sized video content on social media yields 2.5 times more engagement compared to longer videos. 
  • 99% of people use social media apps on their mobile devices, like tablets or smartphones. 
  • 60% of B2C marketers say that social media helps them get more conversions. 
  • Social listening is the top social media marketing tactic for 62% of marketers. 
  • 89.3% of marketers say that social media plays a key role in helping them execute their marketing strategies. 
  • 82% of businesses leverage artificial intelligence (AI) to come up with new ideas for their social media content.
  • 52% of businesses leverage AI to generate images for their social media activities. 
  • 46% of businesses use AI to respond to messages they receive on social media. 

Social media has taken the world by storm. Social platforms made it easier for people to stay connected with their friends or family and interact in a fun way.

This is the reason why almost every person you meet is active on different social media platforms and spends a considerable amount of time there.

However, being connected with their loved ones isn’t the only reason that people are active on social media. They also use social platforms to research brands that they are interested in and explore the solutions they offer.

This is why having an active presence on relevant social media platforms has become a necessity for all kinds of businesses.

With the help of social media, you can generate traction for your brand organically or by investing in advertising. For instance, hosting a contest or giveaway on social media with RafflePress is a great way to grow your reach. Plus, you can partner with other content creators or influencers to boost your brand’s reach.

You can also leverage social proof to display how people are interacting with your online content. Smash Balloon can help you embed fully customizable social media feeds into your website from platforms like Facebook, Instagram, TikTok, YouTube, and more. This can improve your reputation and help you get more followers, likes, and engagement.

Your blog or business can benefit from social media in a number of ways. All you need to do is know your target audience and create content around their interests to generate traction.

Facebook Statistics

  • Facebook is a leading social media platform, with over 3 billion users worldwide. 
  • An average user spends 19 hours and 47 minutes on Facebook in a month. 
  • 72.6% of people use Facebook to contact their friends or family. 
  • 18% of Facebook posts are videos. 
  • 54.3% of people use Facebook to research brands and their solutions. 
  • 89% of marketers leverage Facebook for advertising. 
  • Marketers reach 2.19 billion people through Facebook ads. 
  • Facebook posts have a 0.06% engagement rate. 
  • Facebook is the preferred social media platform by marketers, leading the charts with 89%. 
  • The average number of posts by users on Facebook is 1.86 per day. 

Despite having a low engagement rate, Facebook is still a leading social media platform and is preferred by billions of people around the globe.

That’s why Facebook is an excellent choice to create a community around your brand. This enables your audience to share their experiences and connect with your business.

We did this by creating a Facebook group called WPBeginner Engage, where aspiring entrepreneurs, bloggers, and small business owners can connect with like-minded people, troubleshoot problems with their websites, and share their stories. We now have more than 97,000 members, and our community is constantly growing.

Plus, Facebook is a great option for reaching new users through ads and driving them to your website. For more information, you can see our guide on how to create a Facebook Ads landing page in WordPress.

Instagram Statistics

  • Around 2 billion people around the globe use Instagram. 
  • An average user spends 15 hours and 50 minutes on Instagram in a month. 
  • 62.7% of people use Instagram to research brands and their solutions. 
  • 70.4% of people use Instagram to upload or share content. 
  • A standard image post on Instagram has the potential to reach 2,002 users on average. 
  • The average engagement rate for all types of posts on Instagram is 1.89%. 
  • 80% of marketers around the globe use Instagram for advertising. 
  • Marketers reach 4.65 billion people by leveraging Instagram ads. 
  • Influencer marketing spending on Instagram is worth $4.14 billion. 
  • 43% of marketers plan to invest more into marketing their respective solutions through Instagram. 

Instagram is one of the most popular social media platforms, with a very high engagement rate compared to other apps.

You can use the platform to connect with a relevant audience organically or leverage paid advertising to get the traction you need. You can even add Instagram shoppable images and sell your products directly through the social platform.

Due to the high activity level of users, Instagram has the potential to deliver the best results and get a higher return on investment (ROI).

Plus, it is home to influencers representing different niches around the globe, giving you plenty of opportunity to form brand collaborations and promote your business online.

Collaborating with the right influencers may help you create a buzz around your brand. Plus, you can easily showcase their reviews, sponsored posts, and recommendations on your website with the Smash Balloon Instagram Feed plugin.

Twitter Statistics

  • Twitter has around 619 million users worldwide. 
  • On average, 1.5 million people sign in to Twitter on a daily basis. 
  • Twitter Blue has over 640 thousand active subscribers. 
  • An average user spends 4 hours and 40 minutes on Twitter in a month. 
  • 60.6% of people use Twitter to stay up-to-date with the latest news and events. 
  • 35.7% of people use Twitter to research brands and their solutions. 
  • Marketers reach 618.9 million people through Twitter ads. 
  • 49% of Twitter users are inspired by influencer recommendations. 
  • Influencers on Twitter generate around 5.2 times higher purchase intent than other platforms.

A common mistake brands make is thinking that promoting their solutions on Twitter isn’t worth the effort. Businesses are often on the fence when it comes to reaching their intended audience through Twitter due to user preferences.

A majority of people use Twitter to keep up with the latest news and updates. However, this doesn’t change the fact that the platform has the potential to generate a significant amount of traction for your brand through ads and influencer partnerships.

All you need to do is understand the platform’s dynamics and know how to benefit from them. We recommend checking out our guide to the best Twitter plugins for WordPress to get more out of this social platform.

YouTube Statistics

  • YouTube has around 2.5 billion users worldwide. 
  • The overall audience of YouTube covers 95% of internet users, as the platform supports many different languages. 
  • YouTube channels get an average growth rate of 36% per year. 
  • Around 90% of people access YouTube via their mobile devices. 
  • Less than 11% of people access YouTube from their desktops. 
  • An average user spends 28 hours and 5 minutes on YouTube in a month. 
  • Marketers reach 2.49 billion people through YouTube ads. 
  • YouTube’s ad revenue worldwide encompasses over $7 billion. 
  • To collaborate with YouTubers, brands spend $418 on average.

YouTube is a social media platform that is preferred by users around the globe for educational or entertainment purposes.

Due to the active presence of content creators representing different niches, YouTube is an excellent platform for brands to get more engagement, traffic, and sales through long-form videos.

On YouTube, you can collaborate with different streamers or content creators to expand your reach and generate awareness. You might even get one of these influencers to host a livestream and then embed it into your website to generate some buzz.

If you don’t have a channel yet, then you can check out our ultimate guide on how to start a successful YouTube channel. Once it’s up and running, you can also see our tutorial on how to embed YouTube videos into your website to get more eyes on your content.

TikTok Statistics

  • Over 1.5 billion people use TikTok around the globe. 
  • TikTok has 37.3 million active Gen Z users. 
  • TikTok is the fastest-growing social media platform, with a growth rate of 100%. 
  • An average user spends 34 hours on TikTok in a month. 
  • 80.3% of people use TikTok to explore entertaining content. 
  • 44.9% of people use TikTok to research brands and their solutions. 
  • 25% of marketers leverage TikTok for advertising. 
  • Marketers reach 1.56 billion people by leveraging TikTok ads. 
  • 69% of marketers prefer TikTok for influencer marketing activities. 
  • 50.1% of marketers say that TikTok offers the highest ROI to influencers. 

One of the key reasons TikTok became the fastest-growing social media platform is the content format it follows.

The platform allows its users to publish bite-sized video content, which has proved to be an excellent growth hack over the years.

Not only does this make the platform a preferred choice for people who are looking for their daily dose of content, but also for content creators and influencers worldwide.

That’s why TikTok is a reliable social media platform for brands that want to attract a relevant audience through ads and influencer partnerships. You can even take things a step further by using RafflePress to host a viral giveaway on TikTok, which can quickly help you grow your audience and get more leads.

Plus, with Smash Balloon TikTok Feed, you can display your TikTok videos on your website and offer a fun experience to your younger audience. Here’s our step-by-step tutorial on how to embed TikTok videos on your website that will guide you through the process.

LinkedIn Statistics

  • Over 67 million companies have an active presence on LinkedIn. 
  • Over 174 million people around the globe use LinkedIn Premium. 
  • 27.7% of people use LinkedIn to stay up-to-date with the latest news and events. 
  • 24.1% of people use LinkedIn to research brands and their solutions. 
  • 98% of content marketers leverage LinkedIn to fuel their content marketing activities.
  • 46% of social traffic to B2B websites comes from LinkedIn.
  • 80% of the leads captured by B2B marketers come from LinkedIn.
  • 59% of professionals prefer consuming video content on LinkedIn.
  • Marketers reach 1.03 billion people through LinkedIn ads.
  • LinkedIn generates around $6 billion in ad revenue.

LinkedIn is more than just a social media platform that people use for professional networking.

It’s one of the leading sources for getting traffic to B2B websites and capturing quality leads for their sales funnels.

LinkedIn allows businesses to attract a relevant audience organically and through brand advertisements. However, the platform delivers the best results when your target audience is companies rather than individual customers.

List of Sources

WPBeginner, OptinMonster, Forbes, Datareportal, SproutSocial, Truelist, Hootsuite, WebFX, Kinsta

We hope that this list of social media statistics, facts, and trends will provide you with some relevant insights and help you design better social media strategies for your business. You may also want to see our other research articles:

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